Interforst, a leading distributor of forestry and garden equipment, sought our expertise to dramatically boost their online sales and solidify their market presence. At MARK31, we recognized the immense potential of this partnership and embarked on crafting a comprehensive online marketing strategy.
We designed and implemented a holistic digital marketing strategy that encompassed both the creation and optimization of Google Ads campaigns from the ground up, alongside refining their existing Sklik.cz campaigns.
Google Ads Campaign Development and Optimization:
- We conducted in-depth market and competitor analysis to pinpoint key search terms and target audiences.
- We launched entirely new Google Ads campaigns, meticulously optimized for peak performance from the onset.
- Our specialists fine-tuned keywords, targeting, ad copy, and landing pages to maximize ad relevance and conversion rates.
- We deployed advanced bidding strategies and leveraged automation for efficient campaign management.
Sklik Campaign Optimization:
- We concurrently focused on enhancing their Sklik campaigns, tailoring them to the nuances of the Czech market.
- We utilized sophisticated targeting and product data-driven ads to engage the most relevant audience.
- Our analysts conducted continuous A/B testing and iterative adjustments to maximize campaign effectiveness.
To ensure optimal campaign performance, we rigorously analyzed data from both Google Ads and Sklik platforms, provided regular client reports, and used those insights to implement ongoing campaign refinements and identify new growth opportunities.
hrough our targeted efforts and the introduction of new Google Ads campaigns, we achieved a doubling of Interforst’s sales. Furthermore, we maintained a remarkably low Cost Per Order (CPO) in the single-digit percentage range, demonstrating the exceptional efficiency of our campaigns. Our online marketing initiatives significantly contributed to Interforst’s overall growth. Importantly, we helped Interforst integrate online marketing as a core component of their marketing mix.
The collaboration between Interforst and MARK31 resulted in substantial sales growth and a strengthened market position. Our strategic approach to PPC campaign optimization and our data-driven methodologies delivered outstanding results with cost-effective solutions.
