What You Need to Know and How to Adapt Your Content
In 2025, Instagram made a significant change to the display of posts in the feed. While previously posts consisted of square images (1:1), Instagram now uses a vertical format with an aspect ratio of 4:5. This change has a fundamental impact on the appearance of your posts, and it’s essential to adapt your content to make the most of this new format.
What Has Changed?
Previously, it was common for Instagram posts to have a resolution of 1080×1080 px. However, in 2025, Instagram switched to a new format of 1080×1350 px, which is vertical and offers more space for visual content. This aspect ratio is ideal for mobile viewing as it adapts to the modern way users interact with content on their devices.
Important Note: Even though Instagram now prefers the 4:5 format, post previews in your feed are still cropped. This means that parts of the image on the sides may be hidden until the user clicks on the post. Therefore, it’s crucial to place the most important visual elements in the center of the image so that they are visible even in the cropped preview.
How Will This Change Affect Your Strategy?
If you want your content not only to fit the new format but also to resonate with your followers, it’s essential to combine storytelling with analytical thinking. This means that every post you publish on Instagram must be not only visually appealing but also strategically designed to attract the right audience.
Optimize Images for the New 4:5 Format:
Ensure that all your images have the correct resolution of 1080×1350 px. This will ensure that your posts are not cropped and retain maximum visual quality. Pay attention to preview cropping: Place key image elements in the center so they are visible even in the cropped preview in the feed.
Use Storytelling to Strengthen Your Brand:
Storytelling is a key tool for connecting with your audience. With the new 4:5 format, you have more space to tell a story through your visuals. Your brand’s story should be evident in every post, not only through text but also in the visual communication itself. Use the vertical space to express values and strengthen customer relationships.
Use Analytical Thinking to Optimize Results:
Analytical thinking is essential to understand what works and what needs adjustment. When planning Instagram posts, focus on the performance of individual posts – which images or topics have the best reach, which format resonates best with your audience, and what leads to more interaction. This approach will help you optimize your content and achieve better results.
The format change on Instagram brings new opportunities for creativity but also challenges in adapting. The key to success is using storytelling and analytical thinking, which will help you not only adapt content for the new format but also create posts that resonate with your audience. If you properly optimize your content for the 4:5 format, maintain consistent brand identity, and use analytical tools, your brand on Instagram will have a better chance of success.
