Peter Legwood, a company specializing in the sale of orthopedic footwear, faced challenges with inefficient e-commerce and warehouse management processes. Manual data transfer between systems, lengthy order processing, and errors led to increased costs. Seeking to optimize these operations and automate key processes, Peter Legwood partnered with the digital agency MARK31.
E-commerce Design Enhancement:
To enhance user experience and improve conversion rates, we redesigned and implemented a modern graphic design for the e-commerce platform.
PrestaShop Platform Implementation:
The e-commerce store was migrated to the open-source PrestaShop platform, offering extensive customization and integration capabilities.
Custom PrestaShop-Pohoda Integration Bridge:
A crucial element of the solution was the development of a custom integration bridge, connecting PrestaShop with the Pohoda accounting system. This bridge enabled automated data transfer between the two systems.
E-commerce Content Automation:
Through the integration bridge, all e-commerce content (product names, descriptions, images, stock levels) is automatically transferred from Pohoda to PrestaShop, eliminating manual data entry.
Order Synchronization:
E-commerce orders are automatically synchronized with the accounting system, accelerating processing and minimizing the risk of errors.
Warehouse Barcode Scanner Integration:
We integrated the e-commerce and warehouse systems with barcode scanners, streamlining the order fulfillment process and reducing errors.
Automated Invoice and Shipping Order Processing:
Upon completion of warehouse order fulfillment via barcode scanner, invoices are automatically generated and sent to customers, and shipping orders are placed with carriers.
How we helped the client
Significant Time Savings: Process automation resulted in substantial time savings for the client, who previously spent considerable time on manual data transfer.
Accelerated Logistics: Warehouse barcode scanner integration and automated shipping order processing significantly accelerated logistics, enabling next-day delivery for most orders.
Error and Return Reduction:Automation eliminated human error, leading to a significant reduction in errors and returns.
Return on Investment: The investment in e-commerce and warehouse automation yielded a return within months.
Through MARK31’s comprehensive digital solution, Peter Legwood successfully optimized key processes, reduced costs, and improved customer satisfaction. E-commerce and warehouse automation proved to be a critical factor in the company’s continued growth and development.
