Sklik is launching a revolutionary innovation that’s changing the game in mobile advertising – the Interscroller format. Imagine an ad space that spans the entire screen of your mobile phone and reacts to your every move. Yes, that’s exactly what the Interscroller can do. This innovative solution places the ad message in the background of the web page, where it gradually unfolds with each scroll of content. Thanks to this interactive approach, the Interscroller ensures that your ad does not go unnoticed.
What makes this format unique? Above all, its visibility. The Interscroller attracts attention much more effectively than traditional banners, thanks to its dynamic display and extensive surface area. Moreover, its production is surprisingly simple, opening doors even for smaller advertisers. The versatility of the Interscroller allows it to be used in various stages of the marketing funnel, from building brand awareness to retargeting. Whether you want to reach new customers or remind existing ones, the Interscroller is an ideal tool.
Technically, it’s a format that supports static images, HTML5, and external codes, ensuring maximum flexibility in creating ad messages. It’s important to adhere to the dimensions of 720×1280 px and the rules of visible zones for the ad to display correctly. The Interscroller is placed on prestigious websites such as Novinky.cz, SeznamZpravy.cz, Sport.cz, Super.cz, Medium.seznam.cz, Garaz.cz, and Prozeny.cz, guaranteeing wide reach to the target audience.
For purchasing the Interscroller, it is recommended to use the cost-per-thousand-impressions (CPT) payment model, with a minimum recommended price of CZK 70. A higher price increases the chance of the ad being displayed. To achieve maximum campaign effectiveness, proper targeting is crucial. Utilize user interest targeting, retargeting, and other available tools. If you’re targeting a narrower audience, don’t hesitate to increase the CPT to ensure your ad reaches as many relevant users as possible.
The Interscroller represents a significant step forward in mobile advertising. Its interactive nature and high visibility make it an ideal tool for anyone looking to effectively reach mobile users.
